Author(s): Usman Mohideen KS and Sindhu RU

Abstract: Since consumers are the final destination for any goods or services, they are an organization's most important asset. Since consumers are the final users of any goods or services, their contentment is essential to an organization's success; if they are not satisfied, they will move to other brands. Because of this, customer happiness becomes a top goal for any organizations. Knowing what customers purchase, why they purchase it, when they purchase it, how frequently they purchase it, and what led them to move to other brands is essential to delighting them. The study also looks at the different factors that influence consumers to choose retail stores. To find out what people think about multiband retail stores, I created a survey with 111 responses. I then used chi-square, regression, and anova analysis to get some ideas.With the emergence of multi-brand retail stores, the retail scene has seen substantial changes, with a wide range of products fromA variety of brands are kept together in one location. This study of the literature summarizes the body of knowledge regarding consumer perceptions of multi-brand retail establishments, illuminating the elements that influence these perceptions and their consequences for merchants.

DOI: 10.22271/27891607.2024.v4.i2d.237

Pages: 270-275 | Views: 62 | Downloads: 23

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