International Journal of Literacy and Education

The integration of Artificial Intelligence (AI) in education is reshaping English Language Teaching (ELT), particularly in domain-specific disciplines such as commerce. This study investigates the influence of AI-based tools on the teaching and learning of English among undergraduate commerce students, focusing on their effectiveness in enhancing linguistic competence, learner engagement, and academic outcomes. The research adopts a mixed-method approach, collecting data through surveys, classroom observations, and semi-structured interviews with both students and educators across three universities.

Findings indicate that AI tools such as grammar checkers, intelligent tutoring systems, language learning apps, and conversational agents significantly improve learners' writing accuracy, vocabulary development, and confidence in business communication. Additionally, students reported increased motivation and a preference for personalized, self-paced learning environments. However, the study also highlights limitations, including a risk of overreliance on AI, insufficient critical thinking development, and varying levels of digital literacy among students and faculty.

The paper suggests incorporating AI tools as supplementary aids rather than replacements for traditional teaching, promoting blended learning strategies, and providing training for educators in digital pedagogy. Institutions are also encouraged to align AI integration with curriculum goals specific to commerce-related language competencies. Future research should explore longitudinal impacts of AI-assisted learning, comparative studies across academic disciplines, and the development of AI tools tailored to the contextual needs of non-native English-speaking commerce students.